In September 2013, Brazilian businessman Chiquinho Scarpa orchestrated a famous publicity stunt where he announced plans to bury his $500,000 Bentley Continental Flying Spur in his backyard to “drive it in the afterlife,” similar to Egyptian pharaohs.
The stunt was designed to grab attention for National Organ Donation Week in Brazil.
The Stunt: Scarpa created a media frenzy by posting pictures of himself preparing to bury the luxury car on Facebook, sparking immense public outrage and criticism about him being disconnected from reality.
The Reveal: At the “burial” ceremony, he stopped the proceedings, declaring: “I didn’t bury my car, but everyone thought it absurd when I said I would. What’s absurd is burying your organs, which can save many lives. Nothing is more valuable. Be a donor. Tell your family.”
Impact: The campaign was a massive success, leading to a reported 31.5% increase in organ donation registrations in Brazil in the month following the stunt.
Donate Life Resources:
National Donate Life Month (NDLM) ~ donatelife.net
National Donate Life Registry ~ registerme.org
HOLY MOLY !!!! What an amazingly crazy but profound awareness “tactic”. Thanks for sharing Chad !!!
Wow. I like this!